Menu
plen
More information about the event:

Magdalena Wolska-Omyła
Project Manager

tel. +48 12 350 54 35
magdalena.wolska@bbm.pl

More information about participation:

Anna Banaś
Head of Sales

tel: +48 12 350 54 06
mob: +48 605 990 659
anna.banas@bbm.pl

More information about partnership

Dagmara Sobczak
Enfant Terrible of Marketing

tel: +48 12 350 54 72
dagmara.sobczak@bbm.pl

More information about the event:

Magdalena Wolska-Omyła
Project Manager

tel. +48 12 350 54 35
magdalena.wolska@bbm.pl

More information about participation:

Anna Banaś
Head of Sales

tel: +48 12 350 54 06
mob: +48 605 990 659
anna.banas@bbm.pl

More information about partnership

Dagmara Sobczak
Enfant Terrible of Marketing

tel: +48 12 350 54 72
dagmara.sobczak@bbm.pl

Agenda of 2017 edition

Day I, 29 march 2017

PLENARY SESSION: RETAIL MARKET, WHOLESALE MARKET AND DISTRIBUTION

Chairman: Andrzej Wojciechowicz, Owner, FMCG Business Consulting

Registration and morning coffee

Opening 3of the 1st day of the Congress and welcoming the Participants

Alensandra Schoen-Żmijowa, Director of Project Management Department, Blue Business Media
Magdalena Wolska-Omyła, Project Director, Blue Business Media

The key to understanding the perception of Polish commercial banners by Polish consumers – how to win the battle for a client!

Nick Harrison, Senior Partner and member of the management committee - Retail and Consumer Practice, OLIVER WYMAN
Jens Torchalla, Partner Retail & CPG Practice, OLIVER WYMAN

Growth through innovations

Marcin Penconek, VP, Innovation Practice, Growth & Emerging Markets, NIELSEN

Indoor Positioning - localization and customer communication system by Philips Lighting

Tomasz Waszkiewicz, Retail Director CEE, Philips Lighting

A New Model for the Future

Geraldine Huse, CEO and Chairman of the Board, PROCTER & GAMBLE CENTRAL EUROPE

Competitiveness on the retail market. The future for retailers – effective model for sales aid.

Marcin Walaszczyk, Managing Director, Agencja Freebee

Independent Retail = The new Modern Trade

Pedro Martinho, Board Member, Eurocash, CEO, EKO Holding

Coffee break

Diversification and evolution of retail format

Paweł Musiał, Supervisory Board Member, X5 RETAIL GROUP NV, Supervisory Board Member, PROFI Rom Food

How to create effective loyalty programme supporting sales and building relations with customers

Dawid Ledziński, New Business Director, PAYBACK Polska

Panel discussion: Sell dreams, not products: standards of customer service and innovations in retail sales

Ewa Rybołowicz, Retailer Services Director, NIELSEN POLAND
Andrzej Wojciechowicz, Owner, FMCG BUSINESS CONSULTING
Wojciech Kruszewski, CEO, LEWIATAN HOLDING
Janusz Lella, President of the Management Board, MAŁPKA EXPRESS
Dariusz Kalinowski, President of the Management Board, STOKROTKA

SPAR: Driving international growth through working better together

Tobias Wasmuht, Managing Director, SPAR INTERNATIONAL

Lunch

RETAIL MARKET, WHOLESALE MARKET AND DISTRIBUTION
14:10 - 17:20

Chairman
Andrzej Wojciechowicz, Owner, FMCG BUSINESS CONSULTING

Quality in on-line grocery on the example of Frisco.pl

Katarzyna Kazior, President of the Management Board, FRISCO.PL

Digital transformation in retail

Jarosław Sokolnicki, Head of Industry Solutions, Microsoft

Intelligent omnichannel supported by the mobile channel and big data

Irene Pipola, Head of Commercial Operations Strategy & Development, Vodafone Italy

Coffee break

Panel discussion: Fighting unfair market practices – do we have to reinvent commerce?

Panelists:
Michał Sadecki, President of the Management Board, POLSKA GRUPA SUPERMARKETÓW
Krzysztof Tokarz, President of the Management Board, GK SPECJAŁ
Mikołaj Piaskowski, Counsel, Radca Prawny, Szef Zespołu Prawa Ochrony Konkurencji i Konsumentów, Baker McKenzie
Renata Juszkiewicz, President, Polish Organization of Trade & Distribution (POHiD)

Promise of Personalization delivered! Where is the Money?

Karol Czupryński, Retail and Consumer Practice Area, THE BOSTON CONSULTING GROUP
Maciej Remiszewski Technology Advantage Practice Area, THE BOSTON CONSULTING GROUP

Building offer for the supermarket channel’s consumer

Krzysztof Trojanowski, Board Member, Supermarket Format Managing Director, STOKROTKA

End of the inspirational part of the 1st day of the Summit

PURCHASING, SALES AND PRIVATE LABEL
14:10 - 17:40

Chairman
Tomasz Mazur, e-Retail Manager, Danone

Competing on a market based on price competition while creating appropriate value for the shareholders

Mirosław Wawryszczuk, Board Member, Commercial Director, STOKROTKA

A win-win game in private label. How to make your supplier / retail chain happy?

Arkadiusz Gęsicki, Local Partner, McKinsey & Company

Creating value on the highly competitive Polish FMCG market

Matthew Jipps, Board Member, Strategy and Insight Director, KOMPANIA PIWOWARSKA

Coffee break

From intellectual exercises behind the desk at the headquarters to the consumer’s shopping basket. How to effectively execute sales on the market?

Mieszko Musiał, Group Sales Execution Director, Group Commercial Asia Western and Eastern Europe, CARLSBERG

Private Labels are dead! Long live Private Brands! The shape of the retail world of tomorrow

Joao Ramos, expert, former Assortment Strategy Director, JERONIMO MARTINS POLSKA

Supply chain excellence to meet changing customer expectations

Jason Shorrock, VP Retail Strategy EMEA, JDA Software
Strategix
HKK

Partner cooperation between the retailer and the supplier: joint initiatives in times of considerable demand fluctuations

Jerzy Roguski, Commercial Director, ŻABKA POLSKA
Maciej Herman, Board Member, Sales and Marketing Director, LOTTE WEDEL

End of the inspirational part of the 1st day of the Summit

SHOPPER MARKETING, CATEGORY & BRAND MANAGEMENT
14:10 - 17:40

Chairman
Karolina Karolczak, Independent Expert

“Jump into the basket” - what the clients come for and what they leave the shop with

Piotr Kaznowski, Customer Marketing Director, MARS POLAND

Big Data, Big Lies

Michalina Truszkiewicz, Senior Client Director, DUNNHUMBY
Adam Longhorn, Customer Understanding, DUNNHUMBY

How to WOW the customer?

Tadeusz Resztik, General Director, CARTAMUNDI POLSKA

Coffee break

Display solutions as the answer to the consumers’ various shopping missions

Piotr Różycki, Last Mile Solution Category Manager, CHEP POLSKA

Shopper insights and its role in building and delivering a strategy

Piotr Przerwa, Market and Consumer Behaviour Research Director, COCA-COLA HBC POLSKA

The process of recruiting consumers to the brand

Tomasz Beszterda, Customer Marketing Director, DIAGEO POLSKA

Various markets – a single client? Unique or diversified strategy?

Marek Pietrzak, Head of Category Management & Shopper Marketing, HENKEL BEAUTY CARE

End of the inspirational part of the 1st day of the Summit

SUPPLY CHAIN
14:10 - 17:20

Chairman
Tomasz Sączek, Owner, TesLog

Reducing the number of wasted kilometres

Chris Irish, Supply Chain Insight Manager, IGD UK

How to ensure efficiency and safety of sustainable fresh food supply chain

Bart Caspers, CE Commercial Manager, EURO POOL SYSTEMS
Przemyslaw Odorzynski, Central Europe Loose Equipment & RSU Manager, TESCO

Effective logistic model: key success factor of a retail chain

Dariusz Kierski, Logistics Director, LES MOUSQUETAIRES

Coffee break

Panel discussion: How to improve supply chain transparency and effectiveness

Panelists:
Dariusz Kierski, Logistics Director, LES MOUSQUETAIRES
Paweł Janicki, Business Development Director, FM LOGISTIC
Tiago Costa, Country Manager – Poland, LPR
Gökhan Çakmak, Global Logistics Director, ORIFLAME COSMETICS

Modern warehouse solutions dedicated to the e-commerce industry

Bartosz Mierzwiak, Managing Director CEE, Logicor
Krzysztof Żukowski, General Manager Poland, Flextronics
Adam Penkała, Co-owner, Velis

Developing infrastructure and distribution network: consequences of implementing the omnichannel strategy

Piotr Dopierała, Head of Supply Chain, METRO AG

End of the inspirational part of the 1st day of the Summit

FUTUROLOGY
14:10 - 17:30

Chairman
Sebastian Starzyński, President, ABR Sesta

The economy of cooperation in retail – have you already noticed the approaching change?

Sebastian Starzyński, President, ABR SESTA

Mobility in Uber era

Mateusz Litewski, Head of Public Policy, UBER

Expose yourself or die – technology at the service of maximising exposition

Adam Olakowski, Head of Sales Suppor, COTY
Adam Beniowski, President, PRO BUSINESS SOLUTIONS

Coffee break

Panel discussion: Economy of cooperation and retail

Moderator:
Sebastian Starzyński, President, ABR SESTA

Panelists:
Mateusz Litewski, Head of Public Policy, UBER
Piotr Kowalski, Co-founder and PR Manager, JADEZABIORE
Marcin Dobek, Vice-President, TAKETASK
Przemysław Sendzielski, Founder, RANOZEBRANO.PL

Augmented reality in retailing and sales - means of getting transactions anywhere in the world through the use of Microsoft HoloLens

Paweł Ruszlewski, Paweł Ruszlewski, Senfino

How to turn technology and data into retailing success!

Viktor Riemer, VP IRI Germany, IRI

End of the inspirational part of the 1st day of the Summit

SPEED NETWORKING SESSION

Representatives of retail meet FMCG producers. The open formula of the meetings focused on exchanging contacts facilitates quick identification of future business partners. It has repeatedly proven itself to be readily translatable into day-to-day business of participating companies..

RETAILER OF THE YEAR 2016 GALA

Retailer of The Year 2016 Gala

Hosts
Casper Haring, Board Member, Blue Business Media
Bartek Górzny, Head of Business, Poland – Ukraine – Baltics, TCC Global
Szymon Mordasiewicz, Managing Director, Nielsen

Banquet

Day II, 30 march 2017

PLENARY SESSION: RETAIL MARKET, WHOLESALE MARKET AND DISTRIBUTION

Chairman: Andrzej Wojciechowicz, Owner, FMCG Business Consulting

Registration and morning coffee

Opening of the 2nd day of the Congress and welcoming the Participants

Alensandra Schoen-Żmijowa, Director of Project Management Department, Blue Business Media
Magdalena Wolska-Omyła, Project Director, Blue Business Media

Empathy in Retail: Understand More, Connect More, Sell More!"

dr Nikolaos Dimitriadis, THE UNIVERSITY OF SHEFFIELD INTERNATIONAL FACULTY, CITY COLLEGE

Evolution of the process of negotiations between the retailers and producers in the last 15 years

Angelo Turati, Board Member, Commercial Director, O’KEY RETAIL GROUP RUSSIA

Supply Chain: Where to find the biggest, fastest savings

Arkadiusz Glinka, Director Eastern Europe, C.H. ROBINSON

Coffee break

Delivering Value to the Consumer: Empowering integration and collaboration in complex supply chains

Adrian Alajkovic, Inventory Management and Planning Director, Konzum
dr Argiris Mokios, Supply Chain Solutions Director, Sigmia

The customer in sharp focus – Piotr i Paweł’s innovations concentrated on fulfilling the needs of today’s consumers

Maciej Stoiński, Vice-President of the Management Board, Managing Director, PIOTR I PAWEŁ

The future store: evolution of large-format stores focused on building a better and fuller shopping experience

Piotr Korek, European Property Director, TESCO CEE

Lunch break

RETAIL MARKET, WHOLESALE MARKET AND DISTRIBUTION
13:00 - 16:30

Chairman
Andrzej Wojciechowicz, Owner, FMCG BUSINESS CONSULTING

Developments of e-grocery sector in Poland from perspective of pure player

Jacek Palec, General Director, BDSKLEP.PL

And now it’s time for multichannel sales

Michał Groniewski, Marketing Director, EUROCASH

Quest for effective promotional campaign

Jakub Frankiewicz, Consulting Director Mobile SFA, COMARCH

Coffee break

Development of the discount format in Europe: analysis and projected directions of upcoming changes

Ben Miller, Global Insight Director, IGD UK

The topic will be confirmed soon

Maciej Rafałowski, Commercial Director, IBCS Poland
Tomasz Dzideczek, Senior Sales Support Engineer, Zebra Technologies Polska

How to cooperate with (inter)national Procurement Groups in the FMCG sector

Luc de Jong, Senior Retail Executive, ex, AHOLD, EMD, SPAR UK

Managing a dispersed and diversified sales organisation on the example of Stokrotka franchise stores

Krzysztof Mazurek, Franchise Director, STOKROTKA

End of the Summit

PURCHASING, SALES AND PRIVATE LABEL
13:00 - 16:00

Chairman
Tomasz Mazur, e-Retail Manager, Danone

Panel discussion: On those who are equal and “more equal” than others. Where is the boundary between traditional and modern retail?

Panelists:
Andrzej Izraelski, Board Member, Commercial Director, LEWIATAN HOLDING
Marek Wesołowski, Board Member, Commercial Director, GK SPECJAŁ
Radosław Wróblewski, Head of Business Development, Agencja Freebee
Michał Florkiewicz, Operational Director, Convenience Stores, Carrefour

Market trends and consumer behaviours changing the chain’s offer

Ewa Aleszczyk-Kalinowska, Marketing and Communication Director, PIOTR I PAWEŁ

All Quiet on the Western Front? Private Labels on the Spanish market – Mercadona and others

Rene Starzomska, Commercial Director Europe, CEMOI GROUP

Coffee break

Delicatessen stores with discounters strategy, discounters with premium offer, all under the umbrella of convenient format: the future of polish trade sector

Magdalena Zimna, Strategic Insight Director, GFK POLONIA

Private Label Fancy Brands – creating new quality and synergic strengthening of the distribution channel

Wojciech Kuchnowski, Board Member, Private Label Director, PGD POLSKA

End of the Summit

SHOPPER MARKETING, CATEGORY & BRAND MANAGEMENT
13:00 - 16:10

Chairman
Karolina Karolczak, Independent Expert

Polish consumers shopping optimism

Ewa Rybołowicz, Retailer Services Director, NIELSEN POLAND

Key challenges in the process of ensuring modern buyers’ satisfaction

Łukasz Olszewski, Head of the Operational Support and Development Department, STOKROTKA

Using shopper marketing and category management in creating distinguishing features of a commercial offer

Roman Szymanda, Head of Category Management, INTERMARCHE

Coffee break

Solutions for retail in a mobile world - case study of effective communication in omnichnnel

Sebastian Szmigielski, Agency Partner CEE, FACEBOOK

Building long-term loyalty with Collaborative Marketing - case studies

Andrzej Wierzchoń, Sales Manager, trnd Polska

7 reasons why it’s worth to go off the beaten track in category management

Kamila Teodorowska, Head of Shopper Insights Team CEDC
Karolina Zdunkiewicz,, Shopper Insight Manager, CEDC

End of the Summit

SUPPLY CHAIN
13:00 - 16:30

Chairman
Tomasz Sączek, Owner, TesLog

Probably the best way to optimise your supply chain: act LEAN

Ilker Yagci, Supply Chain Excellence & CI Director, Asia, CARLSBERG

Improving indicators of on-time and completeness of deliveries as a way of development of cooperation between the Supplier and Retailer

Grzegorz Olędzki, Head of Logistic Negotiations, Castorama Polska

How on-line booking and real time tracking of inbound deliveries increases the efficiency of cooperation between retailer and suppliers today and in future

Leander Kling, Founder and Managing Director, Mercareon GmbH
Jacek Tarkowski, Regional Director Sales Central East Europe&Russia, Transporeon Group

Coffee break

Improving warehouse operations: optimising processes of receiving, storing, completing and issuing

Łukasz Antczak, Head of Distribution Centre, DINO MARKET

The topic will be confirmed soon

Rafał Brzoska, CEO, Integer.pl
Piotr Bzowski, LEASING & DEVELOPMENT DIRECTOR, P3 LOGISTIC PARKS

The influence of promotion strategies on supply chain complexity, accuracy of forecasts, amount of losses, and product shortages

Łukasz Barański, Director of the Supply Chain Management Department, STOKROTKA

Creating Value Together: Intelligent cooperation to achieve better results

Krzysztof Matusiak, Client Logistics Director, COCA-COLA HBC POLAND

End of the Summit

Titanium Partner

Partner of Retailer of the Year Award

Platinum Partner

Knowledge Partner

Silver Partner

Bronze Partner

Main Consulting Partner

Merit Partner

Media Patron

Main Sector Patron

ORGANISER

Blue Business Media
Blue Business Media Ltd Krakow Department
Berka Joselewicza 21c, 31-031 Krakow,
phone: +48 12 35 05 400, fax. +48 12 35 05 401
info@bluebusinessmedia.com
www.bbm.pl

Copyright Blue Business Media Ltd 2016