The 5th Retailer of the Year 2014 Award Ceremony took place on March 18, 2015 at the Hilton Warsaw Hotel & Convention Centre. It crowned the first day of the Poland & CEE Retail Summit in honour of the best Polish commercial chains of key commercial formats. It is the only prize retailers are awarded with not by consumers but by suppliers – FMCG producers. The following criteria are taken into account in a plebiscite: the image and promotional activities of the chain, the collaboration level while developing the business, the collaboration with the chain team, commercial terms and cooperation in the supply chain, among others. This year edition has had some new awarded categories. The Convenience and Regional Commercial Chains categories have been divided further into Convenience and Franchise, as well as Regional and Local Commercial Chains categories.