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Warsztat ENGINIETY

12.03.2018 r. godz: 15:00-18:00

Temat: “Do not think outside the box. Think like there is no box.”
Get ready for the omnichannel transformation!

Workshops Chairman: Bartosz Niwiński, Chief Commercial Officer, ENGINIETY

Experts:
Marta Perwenis, Head of E-commerce, P4

Krzysztof Zdanowski, Founder & CEO, SUMMA LINGUAE

Rafał Płecha, Omnichannel Project Manager, VISION EXPRESS

Adrian Mazurek, Head of E-commerce, TUI

 

  • Omnichannel Nirvana. Omnichannel mapping and customer journeys in practice;
  • Agile transformation process step by step;
  • How to get ready for the transformation;

 

The number of Participants in the workshop is limited! Reservations are going to be made according to the registration order!

 

Would you like to participate in the workshop? – contact us!

15:00 – 16:00
Workshop: Transformation target: Omnichannel Nirvana. Omnichannel mapping and customer journeys in practice

Chariman:
Bartosz Niwiński, Chief Commercial Officer, ENGINIETY
Michał Kułakowski, Customer Experience Director, ENGINIETY

 

During the first part of our workshop we will attempt to show you how to find this vision (Omnichannel Nirvana). Then, we will proceed to an exercise that will allow us to practice mapping out a chosen customer path in the context of stocktaking and planning touch points, customer problems, ways to address them, as well as their influence on customer experience and, by extension, business KPI.

16:00 – 17:00
Panel discussion: How to eat an elephant? Agile transformation process step by step.

Chairman:
Bartosz Niwiński, Chief Commercial Officer, ENGINIETY

 

Any transformation entails profound process, organisational and technological changes. All organisations have to face the challenge of defining their requirements in detail, in the initial phase of the project. Sales and marketing are constantly changing and their evolution cannot be stopped for the duration of the transformation process. Rather than that, they should be taken into account in the transformation’s design phase. Still, a transformation can also give rise to innovative and competitive business ideas that should be implemented and tested quickly, with a ready plan of smooth withdrawal.

It proves very difficult to go through a transformation using traditional methods, also regarding the implementation process. This part of the workshop is a discussion of experts who will share their experiences with the agile model of technology implementation. During the discussion we will attempt to answer the following questions:

  • What are the pillars of a successful project?
  • Is it true that you do not have to plan anything in Agile?
  • Does Agile mean less effort on the behalf of the company, or not necessarily?
  • What are the pros and cons of Waterfall vs. Agile with regard to costs, pace of implementation, success of the transformation and general management of the whole project?
  • How to convince the management / sponsor to go through with a project that will evolve in time?

The panelists are representatives of TUI Poland, Play, Vision Express/GrandVision and Enginiety

17:00 – 18:00
Panel discussion and a Q&A session with experts: How to manage content in the processes of constant change and global development?

Chairman:
Bartosz Niwiński, Chief Commercial Officer, ENGINIETY

Tomasz Lis, Omnichannel Transformation Director, ENGINIETY

 

The growing number of touch points with the Customer, especially in the context of international business expansion, makes managing multi-language product information a tough challenge.

Its importance should not be underrated, as the product and product information management are the basis of all customer experience. When we talk about omnichannel, we mean a coherent customer experience, regardless of the channel of interaction with the company.

How to manage our content? How to quicken the “go to market” phase of new products? What pitfalls await us when we improvise or do not resort to long-term actions in this area?

If you face similar challenges, feel more than welcome to come and exchange your particular experiences during the discussion. It will be attended by representatives of TUI Poland, Play, Vision Express/GrandVision, Summa Linguae and Enginiety

Chcesz wziąć udział w warsztacie? – prosimy o kontakt:

Beata Branc-Berska, Business Development Manager
tel.: +48 12 3505476, mob.: +48 782 001 485
beata.branc@bluebusinessmedia.com