17:00 – 18:00
Panel discussion and a Q&A session with experts: How to manage content in the processes of constant change and global development?
Bartosz Niwiński, Chief Commercial Officer, ENGINIETY
Tomasz Lis, Omnichannel Transformation Director, ENGINIETY
The growing number of touch points with the Customer, especially in the context of international business expansion, makes managing multi-language product information a tough challenge.
Its importance should not be underrated, as the product and product information management are the basis of all customer experience. When we talk about omnichannel, we mean a coherent customer experience, regardless of the channel of interaction with the company.
How to manage our content? How to quicken the “go to market” phase of new products? What pitfalls await us when we improvise or do not resort to long-term actions in this area?
If you face similar challenges, feel more than welcome to come and exchange your particular experiences during the discussion. It will be attended by representatives of TUI Poland, Play, Vision Express/GrandVision, Summa Linguae and Enginiety